Humble beginnings

In May of 2016, Accelerate Auto Group was just a one-man operation running from a small construction trailer in Princeton, TX. Today, we've grown into a powerhouse parent company with multiple automotive businesses under our belt, including FAST, Accelerate Auto Repair and Collision, Dallas Car Appraisals, and more.


From our humble beginnings in that small trailer, we've expanded seven times in a seven-year period to where we are now: two fully-equipped facilities spanning 45,000 square feet right outside of Dallas in Rowlett. Our team is composed of twenty-five exceptional employees, and our focus remains on providing full-service auto dealership services, from purchasing, selling, and consigning to financing all kinds of vehicles.

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Meet our owner

Justin Cole has had a love for cars since birth and started his first business at age 12 to buy his first project car at 14. He opened Benchmark Classics, a classic vehicle dealership and restoration facility, while still in college. He went on to become an Operations Development Manager at one of the largest dealership groups in the country where he created a rapid cosmetic repair auto-body division and an in-house pre-owned vehicle reconditioning program, among other accomplishments.

He later became the top-performing Internet Sales Manager at the second-ranked Mercedes Benz dealership in the country, and then a top-producing Internet Sales Director at the largest volume dealership group in the U.S. Justin is a graduate of the University of Wisconsin’s prestigious Wisconsin School of Business.

In his free time, he enjoys spending time with his fiancé and their three dogs, and has a goal of driving race cars professionally. For more info on Justin, please visit his website colethecarguy.com or his profile on LinkedIn.